Designer Lee Hansol

Brand Identity

[Designer Lee Hansol| Crafting the Heartbeat of a Brand]

Dots, Lines, and Heartbeats.

I’m Lee Hansol, a brand identity designer who transforms scattered ideas into a brand that lives and breathes with its identity.

[Logo Philosophy]

The dot (•) signifies individual ideas, the line (–) represents creative connections, and the heartbeat (〰) embodies the brand’s pulse. The seamless integration of these three elements shapes the brand’s essential identity.

[Typography Philosophy]

The SUIT typeface strikes a balance between boldness and fluidity, ensuring a professional yet approachable image through excellent legibility.

Heartbeat, a display font inspired by the rhythm of a heartbeat, visually conveys the brand’s energy and cadence by interweaving dots and lines.

[Color Story]

Pantone 802C Green captures the vibrancy of creative ideas, White signifies limitless potential, and Black symbolizes deep insight and the building of a solid brand identity.

[Visual Language - Pictogram]

The motifs of dots, lines, and heartbeats are adapted across different variations, conveying both consistency and versatility in the brand’s expression. These elements ensure instant recognition across various platforms.

[Brand Experience]

Designer Lee Hansol delivers a consistent brand experience across all touchpoints, while also showcasing the brand’s diverse characteristics through flexible adaptations that consider the unique attributes of each medium.

[Design Process]

1. Gathering Ideas (Marking the Dots)

By establishing the brand’s core message and direction, market research, and trend analysis lay the groundwork for initial design concepts.

2. Conceptualization (Drawing the Lines)

From the gathered ideas, the design concept takes shape, visually narrating a cohesive story aligned with the brand's vision.

3. Design Refinement (Shaping the Form)

Transforming the concept into a finalized design involves clearly defining core elements such as the logo, color palette, and typography.

4. Breathing Life (Infusing Vitality)

With the design completed, the brand’s unique character is fine-tuned for an intuitive, resonant experience. This stage ensures the brand is consistently communicated across all touchpoints, maximizing reach and impact.